Tod 'S Revenue Rose 7.4% To 1 Billion 30 Million Euros.

(Tod 's) as of December 31st, total operating income in fiscal 2015 was 1 billion 30 million euros, up 7.4%.

According to earnings data, the group's fourth quarter

It rose 11.4% to 250 million euros.

This is mainly due to the improvement of mainland China in the fourth quarter and the strong sales in Italy's local market.

Sales totaled 225 million 800 thousand euros, flat in the 2014 fiscal year; the largest market in Italy, the local market to achieve 11.1% growth, annual sales rose 3.7% to 322 million 800 thousand euros.

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When I saw the spring and summer women's show in Paris last October, the temperature was only a little more than ten degrees, and it was even colder when it raining occasionally.

Though the clothes are very beautiful, I still need a lot of imagination to make my brain fill the summer pleasing scene in such an environment.

The international fashion release schedule will always be six months ahead of the actual wear demand. In September and October, when the Tropic of cancer moves south, the spring and summer series will be released next year, while the autumn winter series will be released in the spring of March.

The discussion on the disconnection between schedule and demand has a long history.

Suzy Menkes, a fashion critic, once wrote such a scene: when the time comes to warm up, she weighs the newly released heavy fur and does not know if we really remember them after six months, and whether they really need them now.

But it is not easy to change this rhythm.

Under the original fashion release schedule, all participants in the fashion industry, from designers, suppliers, buyers to retailers, have already developed a steady and mature workflow.

So there is no real way to reverse this disconnected brand.

Burberry took the lead in breaking the deadlock.

In February 5th, it was reported that Burberry announced plans to merge men's wear and women's wear in September this year. The new series displayed at the show will be sold online and offline immediately. In addition, the windows and ads of the store will be replaced immediately at the time of T curtain opening.

Burberry CEO and creative director Christopher Bailey explained this: "change allows us to closely link the experience created on the T stage with the actual experience of people visiting the shop."

This is a great challenge to the rules of the existing fashion industry, but it is not surprising.

If the live show is to shorten the physical distance between the ordinary person and the show, then the implementation of "seeing is buying" is shortening people's psychological distance.

What's more, the competition between brands is fierce, and the market environment is not ideal. If six months later, people do not necessarily remember the risk of what you show. It is better to satisfy people's desire to buy as soon as possible, so as to boost sales.

Maybe you will ask why the first change was Burberry. I think this has a lot to do with Christopher Bailey herself as CEO and creative director at the same time, which means he has more influence on the company, especially in business decision making. Two.

But when the whole thing happens, retailers and wholesalers are going to cooperate with Burberry. Burberry has not given a clear explanation.

"We do not have answers to everything today.

It's a new approach for us, and we hope to study it with our partners. "

Christopher Bailey said.