Giorgio Armani Revenue Rose Slightly 2 Billion 640 Million Euros
According to reports, Giorgio Armani (Giorgio Armani) group's total revenue in 2015 was 2 billion 640 million euros, which is the second largest in Italy after Prada (Prada).
Luxury goods
Group.
According to Group founder
Giorgio Armani
Revealed that in 2015, only the United States, Japan and the Middle East achieved growth, while Europe was basically flat in 2014, while the Greater China region shrank.
Although it recorded a 3.7% revenue growth in 2015, the growth rate slowed sharply compared with 16% in 2014.
This slowdown is mainly caused by the recession in the Greater China region.
European market
Growth is stagnant.
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LVMH, the world's largest luxury brand group, is the same as buying and selling. It is the same way to buy and sell. Before Michael Kors has been sold for a while, it has created a light extravagant miracle. LVMH is going to go crazy like this and repeat it on Marc Jacobs.
However, despite the need for a "snow front shame", the strategy of LVMH is not very successful despite the global economic weakness.
Therefore, starting in 2016, the brand will mainly focus on less than $500. According to the brand's CEO, leather products will become the main means of revenue in the future, in addition to focusing on medium and low prices. It is expected to increase from 70% to 70%.
Footwear business will account for 15% and become a complete accessory brand.
But is this change a dawn of victory for Marc Jacobs and even LVMH? It's hard to say, but considering the struggles of brands in LVMH and the downturn in the global luxury industry, reconsidering leather may be a good way out.
Early attempts to accelerate the Marc Jacobs IPO by replacing CEO from Givenchy, but since the advantage of the Marc by Marc Jacobs created by the brand sub line was quickly squeezed into this area by more designers and independent brands, the advantages created were not too competitive.
In addition, with the continuous increase of LVMH to 80% of the shares, the founder and its partners lost their dominance and lost control of the company.
Therefore, in the face of this situation, LVMH is determined to pform Marc Jacobs to the leather market, and the brand designer has to.
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