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Gray Fabric Market Of China Light Textile City: New Textile Industry Is Reconstructing New Pattern Of Real Market

2025/4/11 13:24:00 0

　　 As the "golden card" of the reform and opening up of Zhejiang Province, China Textile City is not only the industrial foundation and foundation of Keqiao, but also the strategic fulcrum for China's textile industry to participate in global competition. From a piece of silk, a piece of cloth to a piece of clothing, relying on the layout of the whole industrial chain, China Light Textile City has deeply excavated and amplified the overlapping advantages of "industry+market+scientific innovation", written a "market sample" of high-quality development of China's textile industry, and become a fresh window to observe the transformation and upgrading of China's real economy.

　　 As the world's largest specialized textile market with the most complete categories of business, China Light Textile City has more than 39000 market operators and more than 50000 varieties of business. A quarter of the world's fabrics are traded here, and its sales network spreads across 206 countries and regions. In 2024, the total turnover of China Light Textile City will exceed 400 billion yuan. Behind the abstract figures, it reflects the business code that the traditional textile professional market is constantly innovating and changing towards the modern emerging market.

　　 At present, the new textile industry is reconstructing the new pattern of the physical market. The wave of industrial digitalization has torn up the time-space barriers of traditional trade, and the traditional professional market has entered a deep-water area of transformation and upgrading. At the time when all major textile professional markets across the country have launched the defense war of Merchants Longcheng, the grey cloth market of China Light Textile City has handed over a dazzling answer of 100% rental rate of 2389 business rooms. What kind of business logic lurks behind the phenomenal popularity of "one room is hard to find"?

　　 In the clean, tidy, spacious and bright passageway on the first floor of the grey cloth market, the customers and businesses came and went quickly into the target merchants; In the newly added vertical elevator hall downstairs, buyers can shuttle freely with sample cloth; The new exhibition trade negotiation area on the fourth floor echoes the sound of communication and laughter from time to time. This scene of efficient operation is exactly the innovative practice achievement of the grey cloth market operator with "hard environment+soft service" double improvement and "space reconstruction+flow reconstruction" double breakthrough.

　　 "The demand of business operators is our constant pursuit." Wang Huajun, the general manager of China Light Textile City Gray Fabric Market Co., Ltd., said that based on this idea, the gray fabric market has built an ecological community with two-way travel of market companies and business operators, and worked together to create a new highland of textile upstream professional market.

　　 Business environment facilitation:

　　 "Detail revolution" unlock advanced key

　　 In Wang Huajun's opinion, there is nothing trivial about business operators, and the "micro demands" of merchants are "barometers" of business environment. From toilet reconstruction, elevator addition, parking system optimization to market training and online new product launch, over the years, the grey cloth market has continuously refined the granularity of market services, and built a full cycle service ecosystem of "experience can be quantified and service can be perceived".

　　 "The prophet of the spring river water heating duck, we always think that the operators have the most voice and perception in the business environment of the market. Therefore, the market will hold a forum for the representatives of the operators every two or three months to understand the difficulties encountered by the operators in the daily production and operation process and the suggestions to the market company, on the other hand, let the operators discuss the market development rules as the masters Plan and jointly build a bright future of the market. " Wang Huajun said.

　　 When the market transaction volume increases year by year and the traffic volume increases sharply, the parking dilemma becomes an urgent problem for many professional markets. For this reason, the grey cloth market took many measures to solve the parking problem successfully by optimizing the parking system and reforming the parking space. The introduction of ETC senseless payment, reverse scanning payment and advance payment for access congestion in peak hours has significantly improved vehicle traffic efficiency; Set a stop and go area for customers who take samples back and forth, and the tidal parking space design greatly improves the parking space turnover rate; In view of the parking gap in the market, excavate the corners of the market, expand the parking space through reasonable planning... drive the evolution of business ecology with intelligent governance and space efficiency.

　　 Under the curse of the "vertical commercial decay law" of the professional market, it seems that the less people flow to the top, the inextricable status quo, which also brings great restrictions to the development and prosperity of the professional market. In order to break this curse, the grey cloth market broke down the floor barrier with the "three-dimensional transportation network revolution". On the original basis, six vertical elevators were added to compress the passing time of further cross floors, providing great convenience for customers to find samples on and off floors.

　　 In addition, in order to make the market more clean and tidy, the grey cloth market not only worked hard to see the passage corridor, but also carried out toilet transformation; Market training activities have been held for many times in order to improve business households' knowledge of taxation and finance; In order to help business operators expand marketing channels, actively organize business operators to participate in docking conferences, online exhibitions and new product launches... For many years, the grey cloth market has adhered to the development logic of "business environment is productivity", starting from the difficulties and "itch points" of business operators, and has truly achieved the service in the minds of business operators.

Re evolution of market layout:

　　 Space reconstruction promotes "chemical reaction"

　　 The grey cloth market of China Light Textile City was opened in 2011. After more than 10 years of cultivation and development, it has formed a benign ecological layout of coordinated development of the first floor mainly selling grey cloth, the second floor mainly selling embroidery fabrics, the third and fourth floors mainly selling stock cloth products, and A, B, and C. With the improvement of the popularity and influence of the grey cloth market in the country, more and more external operators want to settle in, but they are suffering from the lack of suitable positions. How to provide opportunities for more operators has become the "happiness trouble" faced by the grey cloth market

　　 For this reason, the grey cloth market has launched a "boundary breaking action" in the dual dimensions of physical space and industrial ecology. The floor gradient is broken vertically through elevator matrix construction, rent policy adjustment and three-dimensional function optimization, and the regional difference is bridged horizontally by installing light box advertisements in ABC section and introducing star enterprises as "flow anchors", promoting the balanced development of 1-4 floors and ABC area, so that all shops can share the "dividend" of market innovation and development.

　　 According to Wang Huajun, in 2023, the market company will combine the actual market operation pattern, reorganize and integrate the remaining business rooms on the fourth floor, set up the exhibition trade negotiation area, and persuade the large households on the first floor to keep only 1-2 shops, move the exhibition and trade area to the fourth floor, create the model of "the first floor order receiving window+the fourth floor exhibition and trade hub", and free up the first floor gold shops to introduce more business households, Further enrich market product categories and enhance market innovation vitality. This layout of "front store and back exhibition" not only retains the traditional market order receiving function, but also builds a new highland of brand display.

　　 In recent years, the grey cloth market has been constantly optimizing the layout of business types, introducing Kaiyuan Yiju Hotel, robot stir fry restaurant, full convenience store, and the first coffee and leisure bar to create a one-stop modern market complex integrating procurement, leisure, and accommodation. At the same time, it actively embraced the digital wave, and developed new ideas for business operators to expand the market "on the cloud" with the innovative model of "new products+new media+online celebrity live broadcast", which promoted the comprehensive promotion of professional market publicity and comprehensive competitiveness.

　　 Everyone paddled the boat, and the fire was high when they gathered firewood. Wang Huajun said that in the future, the grey cloth market will continue to win new growth with high-quality services and good business environment, unite the vast number of business operators, constantly enhance the competitiveness, innovation and development of the grey cloth market, and build the grey cloth market into a world-famous landmark market and a "new benchmark" leading the high-quality development of the downstream of the industrial chain.

Operator:

　　 I grow together with the grey cloth market

　　 "Our factory is located in Huanggang, Hubei Province. Since its opening in 2011, the company has entered the grey cloth market. At that time, it valued the market as relatively new, with complete hardware supporting facilities. Unexpectedly, after more than ten years of development, the market has developed better than we expected, and the company's sales have doubled accordingly. Of course, we all know that the market development can not be separated from the "nanny" service of the market company. From toilet reconstruction, elevator installation to parking system optimization, these seemingly small measures have created a comfortable business environment for us and a good sense of experience for customers. " ——Liu Wei, General Manager of Shaoxing Maomei Textile Co., Ltd

　　 "We are the first batch of operators to settle in the grey cloth market in 2011. Along the way, we witnessed and participated in the growth of the grey cloth market. This market has obvious advantages. First, the overall planning is perfect, and central air conditioners are installed, so that customers can walk in warm winter and cool summer. In rainy days, they don't worry about getting wet when shopping in the market. Many elevators installed are also very convenient to go up and down the floor to find samples; Second, the space design of each store is very good, and customers are not depressed when they come in, which is very bright; Third, the service was very good. The market staff would often come to us to ask for our suggestions and solve them pertinently. At present, in addition to the shop on the first floor, we have also set up a display and negotiation space on the fourth floor. The upstairs and downstairs complement each other, forming a benign development. " ——Zou Haifen, Marketing Director of Zhejiang Tianying Textile Co., Ltd

　　 "I entered the grey cloth market in September 2012, which is my first business in my life. On the first day of opening, three customers visited the shop, and the first order was received that month. From starting from scratch to this year's sales of more than 100 million yuan, from a small store of more than 10 square meters to the expansion of the store area combined with buying and renting, without any customer resources, this market has given me the impetus and courage to move forward. At present, the company has not only stores on the first floor, but also set up a display reception office in the nearby Fangdu Building. High quality services and perfect supporting facilities support the company's continuous development and progress. " ——Ji Jilong, General Manager of Shaoxing Yishenglong Textile Co., Ltd

　　 "We entered the grey fabric market in 2020, which is a world oriented market with a high degree of specialization. Benefiting from the advantages of customer resources, cutting-edge information gathering and market refined service, the company has achieved remarkable development results in just a few years. As an innovative enterprise producing multi-component interwoven fabrics, we come to this market to contact customers more closely and receive more advanced trends from all over the world. Therefore, the product update speed is faster and the product innovation is stronger, which not only promotes the company's output to maintain an annual growth rate of more than 10%, but also promotes the increase and innovation of the company's machine equipment, Form a virtuous circle of development. " ——Zhang Jiabing, General Manager of Jiaxing Xinyeda Weaving Co., Ltd