Commodity Downturn Is Dragging Down The Import Shoe Market.

Supporting China's trade is better than the main driving force of the world's major economies.

There are also emerging trade formats.

Huang Songping said that since 2015, China's emerging trade formats have grown vigorously, and the state has launched a series of new initiatives to promote the rapid development of new trade formats such as cross-border electricity suppliers and market purchases.

As of the end of November, 7 pilot cities such as Shanghai and Hangzhou launched cross-border e-commerce retail import business, with 100 million parcels and goods valued at over 15 billion 500 million yuan.

It is worth noting that the main thing is to rely on cheap.

Made in China, in 2015, it gradually lost its glory, textiles, clothing, bags and so on.

The total export value of 7 categories of labor-intensive products, such as toys, furniture, plastic products and so on, was 2 trillion and 930 billion yuan, down 1.7%. In Huang Songping's words, "it is a rare case in recent years".

With the decline of traditional export industry, China's trade structure has been further optimized.

Huang Songping introduced that in 2015, China exported 8 trillion and 150 billion yuan of mechanical and electrical products, an increase of 1.2%, accounting for 57.7% of the total export value, 1.7 percentage points higher than the previous year.

In addition, the proportion of general trade exports, the proportion of private enterprises' imports and exports has been increased, the export of mobile phones has increased by 8.8%, and the export of medical devices and equipment has increased by 7.2%.

According to Bai Ming's analysis, China's foreign trade pformation has been a spark, and the endogenous driving force of technology and brand has been constantly strengthened. Although it is not enough to support the overall data recovery, it can provide long-term impetus for trade.

In 2015, a major factor affecting international trade is the collective price dive of commodity prices.

Huang Songping believes that the sharp decline in global commodity prices and the slowdown in the growth of imports of bulk commodities are important reasons for the decline in China's import value in 2015.

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At this stage, China's footwear industry is at a critical stage of development and pformation.

At the end of November last year, the world footwear industry development forum held in Dongguan last year, Liang Yaowen, director of the Guangdong provincial foreign trade and Economic Cooperation Department, gave a clear answer: not only the shoe industry, but for the many processing enterprises in the Pearl River Delta, there is only one way out for the future. That is, "only technology research and development is the way out for enterprises. No technology is always controlled by others. We must take market demand as the guide, speed up the strategic pformation with technological innovation as the driving force, and strive to improve the technological content and added value of shoes products, pform the technological advantages, and accelerate the pformation of our country from a big shoemaking power to a shoemaking power."

Recently, senior professional manager, senior researcher of China Brand Research Institute and Ma Chao, an expert in brand China industry alliance, told reporters that "the relocation of shoe companies in China is good and bad for our footwear industry.

This is because it can force some enterprises to take the road of self-improvement and complete the integration and reshuffle of the OEM industry. The bad thing is that inevitably some small and medium-sized enterprises will be washed away.

One baptism always divides the good and bad, and the rest is boutique.

"To solve the predicament, the first is to introduce policies to adjust the economy. In addition, the domestic OEM plant should continue to expand its scale and make use of scale advantages to improve our competitiveness."

He said that in order to improve the scale of production of local enterprises, in addition to raw materials processing, we should start designing and go up a high level of processing route.

Continue to expand their strengths and integrate resources.

Increase business volume and expand processing scope.

Gradually achieve full production, and control the raw materials channels.

"Control on-line, even on-line, from production to supply."

Ma Chao stressed: "although the brand growth has slowed down, the cost has been greatly saved, and the capital chain has been buffered so that it can continue to develop. At least, it can control the raw material channel on the line, increase the product line and improve the design level."

Ding Li, director of the scientific research division of the Guangdong Academy of Social Sciences and regional economic research expert, are more worried about the problems behind the factory's dilemma after the "fly away" of Adidas and Europa women's shoes.

In his view, Guangdong still can not talk about upgrading the manufacturing industry. First, we must upgrade from the assembly industry to the manufacturing industry, then brand and creativity.

Compared with India, Vietnam and other emerging shoe manufacturing bases, China has perfect infrastructure and supporting industrial chains.

It is understood that the shoe store franchise headquarters in Dongguan Huajian Shoes Co., Ltd. also set up factories in Vietnam, but according to the company responsible person, there is not yet a perfect raw material and equipment trading market, most of the raw materials and shoemaking equipment must be purchased from the country.