Halloween Costumes Become Hot Internet Words And Surge In Search Volume.

　　 Half of Japanese Halloween clothing is purchased online, and searches began to increase in September.

After entering the autumn, many streets began to appear in Japan. Halloween Style decoration, TV will also broadcast the role of people dressed in disguise to participate in the look...... In Japan, young people are also excited about Halloween. Hugo network learned from the Japanese media report in October 27th that HPA Japan (Japan Association) conducted a survey: did you participate in Halloween party activities? 80% of the 580 respondents said they participated.

Halloween has been increasing rapidly since September.

Although Halloween is October 31st, people who really care about this festival begin to pay attention to it from September. According to the survey data of Japan's valus company in 2014, the "Halloween" keyword has been increasing rapidly since September, and most of the subsequent traffic flows can be purchased. halloween costume A platform or shop page.

The key words of "cross dressing", "costumes" and "Disney" occupy the forefront of search rankings in every age group, but there are still characteristics in all ages. More than 20 year old users search for "Cosplay" and "hair arrange", because many young people will participate in activities and parties with their friends. 30 year old users can search for "children", "illustration" and "recipe", which is to spend Halloween with their children. 40 year old users search keywords such as "dim sum", "origami", "nail", "nail", "party", which may be due to work needs, or because of children; 50 year old users search more "tune", "Postcard", "decoration" and "paper cutting"; and 60 year old users will search for "language", "meaning" and "Sert people".

Half of them choose to buy Halloween online. clothing

What is more surprising is that half of the Halloween clothing purchased is selected online. Using simple keyword search, the Internet has more products to choose from than the physical store. This is also the main point of clothing sales force such as Costco and Donquixote.

Although many online stores are selling Halloween products, Amazon Japan stands out in the "Amazon Halloween Caf e" limited before the shrine in Shibuya, Tokyo. Consumers can try Halloween costumes in the store.

In this cafe, more than 120 thousand items are carefully selected by the stylist. Consumers can try on clothes, and get some suggestions for hairstyles and makeup, and choose the suits that suit them.

But this year, the "Amazon Halloween Caf e" has ended in October. Amazon Japan opened the "Halloween Store" in August. If you miss the coffee shop activities below the line, you can also purchase online pages, including clothing, cosmetics, hair accessories, party items, and so on.

This Saturday is Halloween. Besides the outdoor activities held everywhere, there are still many people preparing Halloween family parties. Although it was soon on Christmas day, the Halloween commodity should still be noticed before the end of the 31 th of this month.