Entity Business And Business Performance Has Bottomed Out This Year.

On the third day after the Alibaba announced the launching of the "double 11" activities in 2015, more than 100 entities in China launched the lotus lotus initiative.

This, of course, is full of premeditation, such as Zhu Wei, vice president of Lok communication, is very straightforward. The theme of lotus lotus is to prove the value of physical stores to consumers nationwide. Therefore, in this year's "double 11", entity business enterprises will actively compete with suppliers in terms of commodity content, price and three-dimensional services. "Do what the electricity supplier can't do, let it win the hearts of the people".

At the end of 9, the joint venture network released the first half of 2015, ranking the list of Listed Companies in the retail industry. Of the 101 enterprises that were counted, 42 companies had negative growth in sales, accounting for nearly half of the total. Net profit fell more intuitive, 42 companies net profit fell.

It is noteworthy that Alibaba started this year's "double 11", specifically laying the market under the line. It said it will celebrate more than 1000 businesses with Suning, Beiqi and first brigade group in over 11 cities across 330 cities nationwide.

"100 thousand stores of physical retail, 100 thousand stores of PK electric business, and over 100 electronic business platforms for retail entities compete against three oligarchs." In 2015, the "double 11", China's two largest retail camp tit for tat, will undoubtedly bring the greatest benefits to consumers.

In fact, this is the second time that domestic entities and enterprises have called "lotus lotus action" and launched an anti charge in the "double 11" stage of the original electricity supplier. But the last time, the volume, scale and quality of the entity retailing set up by this action were obviously "thickened". Such as the three heavyweight entities of big business, big RFA and Wangfujing have announced their participation in the war, and other companies such as Yintai department store, Hunan BBK, Shandong Ginza and other five national companies, including the five star electric appliances, Hong Tu Sanbao, Yue language communication and other national chains. Professional store 。

That is to say, from the perspective of the current retailer structure that has confirmed the participation, it has covered all retail formats such as department stores, supermarkets, 3C, home, shopping centers and professional stores. At the same time, one of the promoters, Pang Xiaowei, chairman of the joint business network, told the Dahe newspaper reporter that the sponsor has launched an invitation to at least 500 chain retailers in China, and more than 10 000 stores are expected to participate.

Over the past 10 years, the electricity supplier has rewritten the consumption patterns and habits of Chinese consumers, giving profound education to the vested interests and development models of the entity business enterprises.

Up to now, more than a hundred traditional business enterprises have completed the construction of electronic business platform, including big business's dog, BBK's cloud monkey and big run fat flying cow.

"Many domestic Entity business Initially, it has the ability to integrate online and offline and develop two-way market operations. " Chen Zhiqiang, President of Hunan BBK group, said, "we are ready to achieve all-weather and double market synchronous operations this year."

Wang Wei, general manager of Anhui Le Cheng supermarket, said that since 2011, Online retailers The depressed entities and businesses are busy repairing and reconstructing the supply chain. Now, some of the entity retailers have done more than 80% of the commodity price than the electricity supplier. Therefore, the era of electricity suppliers subsidize the real business and business customers has passed. "Electricity providers dare to fight 50 percent off, we dare to fight 70 percent off, then fight suppliers and commodity resources better."

It can be seen that in the past two years, the "touch net + control commodity" has been effectively consolidated in the view of the entity business group. But the reporter noted that in 2015, the entity business enterprise launched an anti charge initiative against the electricity supplier, and also had the realistic pressure to survive.