Decoration Design Of Women'S Clothing Store Shelves

The shelf refers to the display and placement of the recently proposed commodities in the shop hall.

Cabinet and other appliances.

In recent years, in order to adapt to the new situation and enhance their competitiveness, local stores have made great efforts to adjust the display effect of the business hall. The main products such as shelves and counters have been modified, and some have bought new shelves to make the business hall look new.

The use of shelves to display goods is better than using stalls to make full use of the business space. The purpose is to arrange the goods in good order, make the customers clear at a glance, convey the commodity information to the customers fastest, stimulate and strengthen the purchase determination through the perceptual display of commodities, and also provide the basic operating facilities for the salesmen to provide high standard services to customers.

Whether they are cabinet shelves, cabinet shelves, box shelves, suspender shelves, etc., they are used to place different products for customers to choose.

A group of shelves separates different types of sales and forms a sales team, so that customers can walk into the shop hall and follow the channel net formed by the shelves, and see the various kinds of goods that the store operates. The sales and service of stores are directly done with customers before the shelves.

The layout of the shelves is the main content of the store layout. The channel woven by the shelf structure determines the direction of the customers. No matter whether the vertical crossover, radial, diagonal crossing, free circulation or direct layout are used, all of them should reserve certain flexibility for changing the contents of the operation, so as to adjust the shelf layout as needed.

Therefore, all kinds of shelves in modern shopping malls are in the form of combination. Only a few franchised stores take a small number of fixed forms.

The distance between shelves should ensure the patency of passenger flow. It is no problem for small shops to set up shelves on the door of the store. Large food stores, department stores, clothing stores and so on will have to calculate the reasonable distance according to the volume of people and the volume of business varieties formed by the scale of the shops. Generally speaking, the main passageway should be between 1.6 and 4.5 meters, and the secondary passageway should not be less than 1.2 to 2 meters.

Because the shape, volume and value of all kinds of commodities have different characteristics, it is bound to put forward different requirements for shelves and other exhibition appliances, so as to achieve the best display effect.

Designing shelves based on various types of goods is an endeavor in the design of the business hall.

The particularity of commodities is mainly manifested in whether they can be stacked, hung, placed vertically, placed in bulk, and so on. Some commodities are more sensitive to temperature and light. They should use glass refrigerated shelves. Some valuable commodities have special requirements for safety measures of shelves. Some products that can be directly touched by customers need to provide enough convenience for customers in design.

The drawer shelves of traditional Chinese pharmacies, the antique shelves of antique shops, the platform shelves of bookstores, the box shelves of fruit stores, and the hanger shelves of clothing shops are all designed according to the characteristics of their own business varieties.

The design of the shelf should ensure that the commodity display has proper area and space when it is on the shelves, so that the goods can be arranged horizontally in order to show different varieties and vertically arrange the different specifications and grades of the same species.

Proper space not only provides vertical arrangement for goods, but also provides convenience for salesmen to get on shelves, deliver goods and clean them.

The same store, the shape of the shelves should be basically unified, the purpose is to create a neat and orderly environment, and provide a good atmosphere for shopping.

Uniform size, consistent material and formal characteristics (mainly in the top, feet, corners, surfaces) and color consistency, so that the shelf sense of unity.

Now store shelf design should be based on functional requirements, and the modern sense of form is shaping.

The main aspects.

The traditional material of the rack is wood, metal (steel, aluminum) and glass. In foreign countries, glass fiber reinforced plastic is used instead of wood and metal, and plexiglass is used instead of glass. Glass fiber reinforced plastics have superior mechanical properties, such as light, semi pparent, colourable, free form, low cost and so on.

Shelves, cabinets, cabinets, platforms, boxes, partitions and other appliances for commodity display can be used.

Because of its freedom of formation, designers can give it many new forms.

Plexiglass has been invented in nineteenth Century. The shortcomings of poor wear resistance of early products have been improved. It has the advantages of high strength, no breakage, no fading, high plasticity, good light diffusivity, and cheaper price in foreign countries than glass.

Among them, the advantages of easy plasticity enable it to bend, fold, cut and die casting, making it widely used in store shelf materials.

In order to prevent dust, box type shelving should be set up with pparent plexiglass cover and pparent plexiglass as showcase.

In addition, all kinds of new materials, such as reinforced plastics and synthetic wood, are gradually being applied.

Shelves in order to display goods, generally do not use irritating color, so as not to win the competition.

But the color relationship between commodity display rack and merchandise must take into account the usual color effect.

Such as brightly coloured goods, the color of shelves should be grey; light coloured goods, shelf color should be deep; dark goods, shelf color should be light.

The matching of shelves and commodity colors is a foil for background color.

It is necessary to ensure sufficient light in commodity hall and commodity rack, which is very important for promoting sales of goods.

Lighting should be set up to make the light close to natural light. This will not affect the natural color of the product. The lighting layout of the general store adopts the lighting method that is overall and partial. The lighting fixtures are added to the upper shelves of commodity shelves, commodity cabinets, and commodity cabinets, so as to ensure the clarity of the merchandise.

But enough luminosity is not a perfect lighting. The lighting of the shopping mall should be located in the position of the shelf, and the lighting in the cupboard and the cabinet should consider the lighting range of the light, and adjust it according to the actual size of the cabinet and cabinet.

Lamps and lanterns of different styles and categories have their fixed effects and functions. Designers must first understand the proper lighting configuration of lamps and lanterns.

Collecting data at home and abroad can provide an effective reference for shelf design.

Who can master "intelligence" to use information, who can inspire all kinds of information from the revelation of information.

New ideas of creativity.