London Men'S Week Show London'S New Cutting-Edge Force To Open Up To Foreign Brands

< p style= "text-align: center" > img border= "0" alt= "align=" center "src=" /uploadimages/201305/30/20130530025700_sj.JPG "/" < < > >

< p style= "text-align: center" > a href= "http://sjfzxm.com/news/index_f.asp" > London men's clothing week < /a > /p >

< p > if the fashion is compared to a gambling table, then the United Kingdom is like a gambler with good luck but lacking in skills. God has given him a crazy, good card character, punk, royal, creative capital and Saville Street custom Menswear, but there has never been a big four party situation.

Now, the rising Britain is trying to rearrange its chips and win a brighter future.

For a long time, "British fashion" has been defined as a mixture of young and noisy culture and tradition. < a target= "_blank" href= "//www.sjfzxm.com/" > dress > /a ", which is small and extreme for most consumers.

British brands tend to be more of a cultural symbol in their minds: when someone claims to be wearing a British brand, they will not let other spectators feel cool, tasty or even rich.

In most cases, the most likely outcome is "just so" evaluation.

In contrast, France and Italy have relied on expensive handicrafts and top fabrics to a certain extent.

< /p >

< p > recently, the British fashion industry has been paying attention to the treasures hidden behind Britain from top to bottom. The newly opened "a href=" http://sjfzxm.com/news/index_h.asp "men's wear week" /a brings more market and business opportunities.

The Fashion Association of Britain has spared no effort to show its new strength, and at the same time welcomed the arrival of more foreign brands with an open mind.

American Tom Ford, Australian Dion Lee and China's Xander Zhou have become guests of the London Fashion week. This kind of tolerance is somewhat similar to the spirit of New York on the other side of the ocean.

By contrast, Paris and Milan are stubborn and conservative, especially in Milan fashion week.

A friend who has worked in the fashion industry for many years described Milan as a "rotten" city, and the brands were stepping on their feet, regardless of the world outside.

"As long as the situation is good this year, Italians feel that there is no need to worry about it."

The friend commented.

Their role is more like a senior supplier of materials, and fashion week is a fairs, where creativity becomes more and more difficult to find.

< /p >

The "P" is a good opportunity for Britain.

They immediately extended an olive branch to Dolce & Gabbana and invited them to move to London men's wear week to release, and the brand opened at New Bond Street Boutique.

Members of the Organizing Committee and editor in chief of GQ Dylan Jones even expressed excitement that they would decide to hold a press conference next season.

In addition to the "Introduction", Britain's own brand is also trying to "go out" to a greater extent.

Among them, the two "berries" have made great strides and achieved good results.

The younger generation of Burberry led by Chritopher Bailey is dominated by fashion, technology and avant-garde.

More interestingly, Mulberry, which has recently returned to the Chinese market, has launched a series of expansion plans in the Chinese market.

At present, Mulberry has already had a very decent accessory store in Shanghai's High Island Department store, and the two series of Kerry Center and iapm International Trade Center will offer a full range of boutique shops including garments.

< /p >

< p > Mulberry also made the "new brand" in Britain hit the ground with the best: in the whole environment is seeking lower manpower and production costs, it has carried out counter measures.

They started to move factories back to England and train more artisans.

This year's main handbag "Willow" is named after the brand's second new factories in the UK.

They continue to emphasize the brand authentic British genes to consumers, and spend more energy on finding and opening factories in the UK while opening shops and innovating.

At the same time, there were two brands of CEO Bruno Guillon and Emma Hill, a creative director, who had been reformed.

Perhaps consumers have found that Mulberry advertising in recent years has become more youthful, fantastic and rich in the way of photographer Tim Walker.

In Britain, such as Alexa Chung, Lana Del Rey and so on, the strategy of "IT Girl" endorsement products makes Mulberry have a legendary feeling similar to the intimacy between Hermes and actresses, and is popular all over the world with strong British youth culture and street shooting.

Of course, all this is reflected in the figures of sales and annual reports.

Over the past few days, the stock of Mulberry has gone up all the way, with a surprising rate.

< /p >