China Silk Association Brainstorming The Development Plan Of The Industry

< < p > China < a href= > //www.sjfzxm.com/news/index_c.asp > > silk > /a > the two session of the six session of the association has specially provided silk entrepreneurs and managers with no frame restrictions to allow their minds to gallop freely. Around the theme of enterprise development strategy and thinking, brainstorming from different angles and levels has brought forth original ideas to maximize the exchange of views.

At the silk entrepreneur forum, all kinds of styles and views have been flourishing, bringing many thoughts to participants and industries.

"The development of the silk industry today is small and scattered, with narrow channels and poor profitability. It is far from the glory of the past."

Han Xingwang, chairman of Jiangsu Susi Silk Group Co., Ltd.

During the cocoon picking period, everyone grabbed the cocoon badly, the cocoons were kept high, the tax burden was heavy, and silk enterprises were facing difficulties in development.

Chi Shufa, chairman of Jiangsu Shunyi silk Co., Ltd. analyzed the confusion of the industry.

"The base of silkworm base in the western region is still poor."

Ding Yuefen, deputy general manager of Baoshan Ligan silk Co., Ltd., Yunnan, said.

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< p > facing the internal and external difficulties of the domestic industry, Ling Lanfang, chairman of the Silk Road Holding Group Co., Ltd., who has just returned from Europe to inspect the advanced R & D and management of the industry, pointed out that the pformation of China's silk industry is mainly driven by the government. The enterprise is the main body and must be "seven oriented": Silkworm industrialization, silk spinning intellectualization, weaving digitalization, post finishing beautification, industrial concentration, market internal demand and brand internationalization.

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< p > some enterprises have already integrated their resources according to the internal and external environment and conditions, and put forward their own views on the strategic development direction of the industry and enterprises.

Wu Jingen, vice president of Limited by Share Ltd in Zhejiang, believes that we must strengthen our efforts to make silk, win the market by innovation, and promote development through pformation.

Shen Xiangyuan, vice president of Jiangsu SOHO Holdings Limited, proposed that we should speed up the brand development strategy to promote intensive cocoon production, strengthen the research and development of silk products, and retain silk talents.

Pu Weiming, general manager of Zhejiang Huamu blankets Co., Ltd., from the perspective of his own business experience, emphasizes the importance of the pformation of production enterprises to business oriented enterprises under the new market environment, and thinks that silk products should have "voice and figure" on the market. Silk enterprises should fully attach importance to and make good use of the important platform of China Silk Association, actively intervene and develop e-commerce, form an alliance, and embrace the market and realize the pformation and upgrading of the traditional silk industry.

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< p > in the selection and implementation of production strategy, Guangdong silk spinning and Sichuan Lang Rui have gone out of their own unique way.

Chen Nansheng, deputy general manager of Guangdong silk "a" href= "//www.sjfzxm.com/" target= "_blank" > textile "/a" group, shared the experience of supply chain management in the speech entitled "strengthening information technology and promoting the pformation and upgrading of traditional industries": Guangdong silk spinning extended the silk value chain to the upstream and downstream, initially established a regional information platform for silkworm industry, relying on the trade and industry system, introducing modern logistics, supply chain management (SCM), enterprise resource planning system (ERP) and other new concepts, and implementing enterprise business process reengineering (BPR).

Wu Jinliang, chairman of Sichuan Lang Rui silk Co., Ltd. shows the progress of the construction of silk culture project under construction by Lang Rui.

Lang Rui has built the Sichuan Silk Museum, and in the construction of Jinmen, silk culture theme park and other projects, to create a silk culture exhibition center, high-end silk consumption center, industrial experience interactive center.

He pointed out that silk is the most resounding brand of silk, and brand building must rely on the soul of culture. Lang Rui will insist on culture as the root and consolidate the silk foundation of Lang Rui.

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< p > silk enterprise development < a href= "//www.sjfzxm.com/news/index_s.asp > > strategy < /a > discussion and communication with ideas are multi-level and multi angle. But the starting point and the foothold may be the same sentence:" all the people in the world will enjoy the beauty of silk. "

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