Ten Proposals For Launching Franchising

First, the ideal franchise market should meet the following three criteria.

1., the market has huge potential for consumption, and there are still unmet needs.

2. the target consumer group has a certain purchasing power, and business can achieve a certain amount of sales and profits.

3., the enterprise has the ability to open up the market, and the market is not completely occupied by competitors.

The second is to establish a standard flagship store, but not too big.

1. flagship store is the most direct impression of all investors. Its VI image and service standards should be the model of franchised stores in the future.

The 2. shop is too large, and it needs to spend more money on more equipment and employ more staff, while the rent and other expenses are increasing. Therefore, for a franchisee, seeing a profitable shop is more attractive than seeing a large area store.

3. compare the location of several flagship stores, and do detailed data calculation to decide the best store.

The negotiation and choice of the third suppliers should not be reckless.

1. it is recommended that all suppliers of equipment and raw materials be prepared for at least two or more to maintain competition and supply.

2. when negotiating with suppliers, we must understand the reputation and quality of the products and select the most suitable ones, not the most expensive ones or the cheapest ones.

3. managers who negotiate with suppliers must have experience and good character. Some equipment also needs to judge whether buying or leasing is more reasonable.

Fourth, it is unwise to employ a general manager or project manager who has not experienced enough experience.

1. adverse personnel arrangements will result in poor operation of the company. Considering the competitive pressure of the industry and the professionalism of franchising, cheap and inexperienced personnel are incompetent.

2. employing experienced and pioneering management personnel can not only help enterprises save initial operation costs, but also bring continuous profits. We should be careful about their salary requirements and their loyalty. We must not lose the good match against their rivals in the market. If the key brain drain occurs in the important period, who can measure the loss of profits?

The fifth rule is that we can not hire too many employees and need core staff.

1. when business is not yet on track, sales and profit margins are not ideal. Do not employ large numbers of staff. Those who can hold multiple posts at the same time are very good. Training core employees and setting an example is very important for the training of Direct stores and franchisees in the future.

2. try not to let relatives and friends run the store business unless they are really qualified candidates. Fair treatment of each level of employees, concerned about their development and progress, they will strive to contribute to the enterprise.

Sixth good publicity materials

1. to convey the advanced business philosophy and service level of the enterprise, let customers know the merits and differences of the service items of the enterprise and the difference between the competitors and the competitors, so we need to make good publicity materials.

2. taking into account the initial adjustment of some conditions or policies, it is suggested that printing should be printed on demand according to the needs of exhibitions and other specific promotional activities, so as to avoid waste of cost.

Seventh, establish a good customer database.

1. includes customer database and franchisee customer database;

2. generally speaking, 80% of the business volume is brought by 20% important customers. Therefore, it is necessary to establish a customer database and analyze their requirements and characteristics so as to attract repeat customers.

3. it is a good idea to establish membership system.

4. in terms of licensing development, it is also necessary to establish a database of franchisees and systematically cultivate and develop franchisees to make them behave in a standardized and orderly manner.

The eighth way is not to implement only one or two sales channels and ways.

1. apart from retail and door-to-door shopping, you may consider trying to develop new sales channels. For example, contract sales, this is a very good way of sales, practice has proved that this can increase a lot of fixed customers. Telemarketing is also a good way to communicate and develop regular customers.

2. the Chartered headquarters needs to sum up a lot of sales methods and promotional methods suitable for the local market, so as to conduct effective sales guidance for more direct stores and franchisees.

Ninth, we need an effective quick start Alliance Plan.

1. the general manager needs to understand that the success of franchised stores is the real success of franchise projects.

2. in building flagship stores, we must consider the initiation of franchising, considering the cost of each step and the relationship with the development of franchising.

3., develop an effective starting and joining scheme, and constantly discuss and perfect it, and launch it at the right time. If we can accumulate a certain number of intentional franchisees in the early stage, we will achieve more effective publicity.

Tenth Standard Chartered contracts, profit standards and development plans.

1. the transfer of intellectual property rights is the core of the franchise. The contract text must be drawn up or approved by experienced lawyers who are familiar with the domestic franchise regulations, so as to reduce unnecessary trouble in the future.

2. the product and service items of an enterprise should be measured around profits. The core profit items need to be identified, which will provide financial analysis and guidance for franchisees.

3. franchising development requires clear objectives and consideration of the existing resources of enterprises so as to achieve reasonable integration and clear objectives and clear thinking and action.

Chen Xin, TNT Express China, national franchise manager, is committed to the express logistics industry franchising structure and development. Prior to that, he has served as a famous business service franchise brand, POSTNET, China Marketing Manager, office retail Office1Superstore, China authorized director and so on. He has rich experience in the preparation and construction of the franchise system and the market development of franchising. He is familiar with the Chinese market and specializes in the localization and integration of international franchise brands.